FAMILY GUY - A NEW SEASON LAUNCH
Last year, Family Guy made its big move to ITV. And where better to shout about the cult American TV show’s move than Waterloo, London’s busiest train station?
Our brief was to boldly promote the message that Family Guy was back and had moved to ITV2. ITV had an impressively clear idea of they’d do this, what the activation space would look like and how it would work. There was going to be a static studio-style set-up, capable of capturing full-length images within a striking set that show fans would love. They just needed an equally visionary partner to facilitate their plans.
Working alongside their creative team, we came up with a brilliant solution. Our Open Air Booth could be pointed right at consumers posing on the set, enticing passers-by with its open format. This would give fans and passers by the opportunity to engage and take away a photo that would remind them to flick on to ITV2 on Mondays at 9pm.
ITV were a pleasure to work with, the set which they created was striking: Ernie the Chicken laying on a crime scene, which viewers instantly recognised as a long-running feud between two of the show’s characters. This was a solid creative.
Prominent TV branding and key messaging were splashed on both set artwork, printed outputs and digital outputs, giving clear messages as to when the show would be broadcast and that it had relocated to ITV2.
Word had it that 250,000 commuters use Waterloo each day and so we wanted to be ready and raring to go for both morning and evening rush hours. That meant a super early morning setup before the morning rush then a seamless staff change over at midday for us to continue running right through to the late evening.
Our team saw a constant flow of avid fans throughout the day, even outside the morning and evening ‘rush hours’.
From instant printing on branded print-outs to seamless social sharing, we offered a complete consumer experience, allowing consumers to share to social media platforms and create online traction as well as garner attention from passers-by.