ITV2’s Survival of the Fittest Launch Promotion
We’ve been working with ITV2 again, this time on the launch of their latest reality show – Survival of the Fittest.
IN THIS PROJECT:
ITV2’s aim was to raise awareness of the upcoming series and to surprise and delight viewers. Where better to host ITV2’s launch activation that London’s heaving Westfield Stratford City on a busy weekend?
Shoppers were able to pile into the customised, open-top Jeep Wrangler, and capture printed photos plus Instagram-ready Boomerangs.
We constructed a custom sleek, matte black booth to match the rest of the set. The unit stood proudly at over 2m tall, to easily capture shoppers waving out of the open-top roof.
Bold brand ambassadors choreographed shots, while the interactive touch-screen booth enabled guests to see themselves live, making it easy to choose between Boomerangs and photos.
Boomerangs were instantly shareable. Guests could just tap in their mobile number to receive a branded Microsite link, enabling them to share seamlessly from their own device.
Branded prints were instantly produced too. These dispensed from the side of the photo tower, ready and waiting for guests before they’d even stepped out of the car!
Behind the scenes, our creatives tailored the consumer journey for speed and efficiency. In the lead-up to the launch activation, they designed bespoke artwork for the user interface (UI) and printouts, and worked with Jeep to modify the car to the perfect specs.
586 Boomerangs and 612 photos were captured in the 14 hour live time, an average of 1 or 2 outputs every minute.