MEET #REXYTHECOACHDINO

SEPT’17



New York-based retailer Coach are known for their fashionable luxury leather goods which they’ve been making since 1941. Coach’s mascot dinosaur named Rexy is also becoming increasingly well known; you might have spotted him touring London on the side of red buses or even in the window of Coach’s new flagship store on Regent Street.

Rexy is a big deal amongst his loyal following and so Coach wanted a way to give their devoted Rexy-loving customers the chance to enhance their shopping experience by giving a way to interact with him. So we redesigned one of our Original Photo Booths just for Coach, featuring Rexy, proudly built with our friends at Holition.

The booth was supplied wrapped with a matte black finish, fitting perfectly into Coach stores as well as their concessions. Importantly, the wraps can be easily changed which is important as the Coach Booth would later say a fond farewell to Rexy and travel on to Paris as part of a collaboration with Disney and Mickey (another write-up on that one coming soon!).

Green Screen technology is used to enable guests step inside the booth where they’re superimposed in front of their choice of Rexy backdrop. They can see themselves on the interactive live display whilst their photos are taken.

Our software running behind the scenes created GIFs from the photos captured, using the branded touch screen user interface (also especially designed) guests could easily print their photos and share directly to Facebook, Twitter and Instagram.



Coach's booth continues to tour stores, outlets and concessions in the UK and Europe. The booth has featured Rexy and Mickey Mouse and as part of a Coach & Disney Collaboration. So far there's been more than 2,167 GIFs captured.

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