GQ x Browns

GQ x Browns

Capturing GQ Magazine’s collaboration with Browns Fashion to celebrate London Fashion Week. To mark the end of London Fashion Week Men’s 2019, GQ Magazine and Browns Fashion threw a huge party on the roof terrace of Soho House. JustPose was there to snap the action and put guests on their very own GQ cover.

The Brief

Project: Studio Boum – GQ Style X Browns
Location: Soho House, London.
Aim: Give guests a memento from the party; create share-worthy content for social.
Budget: £2-5k

Our Approach & Solution

Product / Service: Open Air Booth, with pro studio lighting and an additional sharing station.
Turnaround: 1 week.

As you can imagine, guests of GQ Magazine and Browns Fashion are not camera-shy. The influencers and models we snapped at this amazing party loved the photo experience we designed – and boy, did they know how to pose!


A specially-designed GC Style overlay transformed images into mini magazine covers, which included the event hashtag, #GQStylexBrowns. Guests took home a print and used our sharing station to upload them instantly to their social feeds.

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