Disney x Hunter Mary Poppings Collaboration
To celebrate the launch of Mary Poppins Returns, starring Emily Blunt as the nation’s favourite nanny, British brand Hunter collaborated with Disney to create a range of Poppins-themed products.
When the collection launched, we set up an immersive photo experience for shoppers and fans, helping to bring the magical new designs to life.
Project: Hunter x Disney Mary Poppins Collaboration
Location: Hunter Flagship Store, Regent Street, London.
Aim: Promote the new range, wow customers with outputs they’d love, grow mailing list.
Requirements: Concept development, production, project management, staffing.
Our Approach & Solution
Product / Service: Fully branded Open Air booth with customised backdrop branded User Interface and HTML Email.
Turnaround: 3 weeks
With space at a premium and a weekend on Regent Street in the run-up to Christmas certain to be busy, we kept the experience simple with our Open Air Booth in order to maximise interactions and reach.
Through the touch-screen, guests selected from a collection of filters and then posed against the Cherry Tree Lane backdrop. The booth snapped four images, each with a three-second countdown. The images were then stitched together into an animated GIF.
Over 100 GIFs created per day. 100% open rate for emails. 70% of customers opted-in to joining the mailing list.
Hunter’s UK & EMEA Marketing said:
“A HUGE thank you for all your help over the past couple of weeks. Your team is great and we were really impressed by all of the creative. Thank you very much again.”