BARRY M'S AW16 PRESS DAY

AUG’ 16

British cosmetics brand Barry M showcased their AW16 range at a Soho press day and wanted a branded set-up that’d allow guests to have some fun sampling their new make-up collection. Known for their colourful products and fun personality, we knew our Mirror Photo Booth would be just the ticket.

The Mirror Photo Booth is kitted out with ‘beauty lighting’, designed to frame the subject with soft focus for the perfect selfie. We added Barry M’s logo – a bespoke service – to the digital display and printed a box full of branded props to complement the brand image, capture attention and just add some fun to the snaps.

Set up in a pink-lit corner of the space, a whole host of fashion and beauty bloggers and journalists showed up to explore the range, test the products and take full advantage of a photo booth session. Our printed photo booth snaps were a brilliant bonus to their goodie bags!

The floor-length Mirror Photo Booth was in constant use throughout the day, creating perfectly lit shots, instantly printing photos and seamlessly uploading to social via our bespoke social media sharing platform, enabling users to share their photos directly from their phones using a branded Microsite.

Over 500 photos were captured with more than 60% shared to social.

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