SEASIDE STAYCATION WITH ASOS

JUL’17

Our client Saville AV were in the throes of planning a quirky British seaside summer party for online fashion phenomenon ASOS. No expense was spared with a radio DJ (Nick Grimshaw), live performances (VegaBoys), glitter artists and a retro arcade (penny machines!). Oh, and let’s not forget about the awesome experiential photography and photo booth hire guys. (Us!)

The event which was aptly named #ASOSonSEA was to be hosted at the Marquee on The Green at the Honourable Artillery Company (HAC) over on City Road. A pop-up venue steeped in history with a huge outdoor area.

We’re used to handling numbers, but with around 2,500 photo crazy guests we knew that just one single photo opportunity wasn’t quite going to cut the mustard. And to ensure that every guest was getting their perfect ‘gram, we provided THREE photo experiences across the venue.



The Vintage Camper Van Photo Booth



The first photo opportunity was housed inside a real, working vintage camper van. Sourced just for ASOS (it came all the way from the depths of the Midlands!), we transformed it into a kitsch-cool drive, decked out in vintage floral print.

Guests piled in, grabbed a prop (or four!), we snapped away and were able to instantly and seamlessly share and print their efforts all within a few seconds of their photos being taken.

a few of the photos we captured. Swipe for more...

a few of the photos we captured. Swipe for more...

a few of the photos we captured. Swipe for more...

a few of the photos we captured. Swipe for more...

The Mirror Booth

Second of three was the JustPose™ Mirror Booth, an open style photo booth which is super for groups to take quick snaps.

Our Mirror Photo Booth is both immersive and engaging. The camera shoots from behind the reflective two-way glass, so the lens sees the same reflection that guests see as they pose, change facial expressions and check their make-up!

Floor-length with handmade, lit-up cabochons on the border, it lends itself especially well for group shorts. Nobody is left out here.

Sharing is super simple too, guests can just tap in their mobile number in order to receive their photo on a branded microsite, making onward sharing to Snapchat, Instagram, Facebook, Twitter and Whatsapp easy.



Here’s a few of the prints from the Mirror Booth…

The Retro Booth

Third and finally for ASOS’s event came our traditional (and fitting!) Retro Booth.

“What happens in the booth stays in the booth”, lots of guests enjoy heading inside with the privacy of a curtain before hitting start to create a traditional, instant print-outs.

…And the prints really are almost instant. Produced in just 8 seconds, we can print faster than most guests could post to instagram or snapchat. They’re instantly dry too!



Here’s a few of the prints from the Retro Booth…



ASOS were astounded by the 1000+ photos captured during our 4hr live time. Each photo opportunity offered branded prints for guests to take home as well as live social sharing to amp up attention. Another job well done!



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hello@just-pose.com

0207 112 8962

 

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