Bumble is a dating and social app that’s location-based. It sets itself apart by, in straight matches, only allowing women to make the first move and contact a matched male user initially. The app believes this is a big shake-up of conventional dating dynamics.
It also helps those wanting to make friends or expand their social group, for example in a new town. There’s a lot to be said about this clever new dating app and so we were chuffed to be working with them.
The brief was for a branded photo booth at an intimate dinner event, Bumble was looking for a photo experience which could encourage guests”make the first move”.
Project: Bumble Member Dinner
Location: St Leonards, London.
Aim: Encourage guests to ‘make the first move’ and promote bumble by wowing singletons with outputs they’d love to share.
Requirements: Software development, The Cabin, staffing.
Product / Service: The Cabin customised with; Front Screen Takeover, Decals, Customised Printouts and a Branded Sharing email.
Turnaround: 2 weeks
We kept the experience intimate by using our Cabin Photo Booth (our take on a traditional booth where guests go in and draw a curtain) which suited the event perfectly.
We customised the Cabin’s software so that when photos were printed, the printouts featured an “ice breaker”, which guests could use when “making the first move”. So by using the booth, guests not only took away a neat memento they’d associate with Bumble, they’d be helped out on their quest to interact with other members thanks to these little conversation starters.