Bumble Member Dinner

Bumble is a dating and social app that’s location-based. It sets itself apart by, in straight matches, only allowing women to make the first move and contact a matched male user initially. The app believes this is a big shake-up of conventional dating dynamics.

It also helps those wanting to make friends or expand their social group, for example in a new town. There’s a lot to be said about this clever new dating app and so we were chuffed to be working with them.


The Brief

The brief was for a branded photo booth at an intimate dinner event, Bumble was looking for a photo experience which could encourage guests”make the first move”.

Project: Bumble Member Dinner
Location: St Leonards, London.
Aim: Encourage guests to ‘make the first move’ and promote bumble by wowing singletons with outputs they’d love to share.
Requirements: Software development, The Cabin, staffing.
Budget: £3k+


Our Approach & Solution

Product / Service: The Cabin customised with; Front Screen Takeover, Decals, Customised Printouts and a Branded Sharing email.
Turnaround: 2 weeks

We kept the experience intimate by using our Cabin Photo Booth (our take on a traditional booth where guests go in and draw a curtain) which suited the event perfectly. 

We customised the Cabin’s software so that when photos were printed, the printouts featured an “ice breaker”, which guests could use when “making the first move”. So by using the booth, guests not only took away a neat memento they’d associate with Bumble, they’d be helped out on their quest to interact with other members thanks to these little conversation starters.

The Results

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Gleam Futures x Instagram

Super share-worthy content for a crowd of online influencers? This project was right up our street.

So when the team at Instagram saw the blooming marvellous images we captured at the Indie Beauty Expo, they called us in at the 11th hour to build a similar set-up for Gleam Futures’ summer party.


The Brief

Project: Gleam Future’s Summer Party, supported by Instagram.
Location: Shoreditch Gardens, London.
Aim: Encourage influencers to post more to Instagram Stories with high quality, fun and engaging content.
Requirements: Concept development, production, project management, staffing.
Budget: £5-10k

Our Approach & Solution

Product / Service: The Open Air Booth with a stunning floral set and additional studio lighting.
Turnaround: A few days(!).

Gleam Futures is a company that manages influencer talent. For their summer party in June 2019, they asked Instagram to come in and support them by offering guests a treat in the form of a beautiful, share-worthy photo opportunity.

The Results

GIFs were sent instantly from the booth to guests’ mobiles via email, with social sharing links that made it easy for them to post their content straight to Instagram.

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GQ x Browns

Capturing GQ Magazine’s collaboration with Browns Fashion to celebrate London Fashion Week. To mark the end of London Fashion Week Men’s 2019, GQ Magazine and Browns Fashion threw a huge party on the roof terrace of Soho House. JustPose was there to snap the action and put guests on their very own GQ cover.


The Brief

Project: Studio Boum – GQ Style X Browns
Location: Soho House, London.
Aim: Give guests a memento from the party; create share-worthy content for social.
Budget: £2-5k


Our Approach & Solution

Product / Service: Open Air Booth, with pro studio lighting and an additional sharing station.
Turnaround: 1 week.

As you can imagine, guests of GQ Magazine and Browns Fashion are not camera-shy. The influencers and models we snapped at this amazing party loved the photo experience we designed – and boy, did they know how to pose!

Results

A specially-designed GC Style overlay transformed images into mini magazine covers, which included the event hashtag, #GQStylexBrowns. Guests took home a print and used our sharing station to upload them instantly to their social feeds.

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Virgin Money London Marathon 2019

The Virgin Money London Marathon Running Show is the UK’s biggest running expo, attracting over 80,000 visitors in the build-up to the 2019 race.

2019 marked JustPose’s sixth consecutive year working with Virgin Money to deliver photo experiences in their ‘Fundraising Lounge’ – a unique space dedicated to runners and their chosen charities.


The Brief

Project: Virgin Money Fundrasing Lounge – our sixth year!
Location: ExCel, London
Aim: Create two engaging photo experiences; manage high expected footfall; ensure smooth and seamless digital sharing to help runners mark the occasion and increase sponsorship.
Requirements: Concept development, production, project management, staffing.
Budget: £15k+


Our Approach & Solution

Product / Service: Two custom builds based on our Open Air booth.
Turnaround: 12 weeks.

Runners had the opportunity to take part in either or both of the photo experiences on offer. Each option provided digital images for guests to share instantly via a JustPose sharing station.

The Results

The super-flexible Open Air Booth was at the heart of each experience. Runners took their place on a podium and posed either with a giant Virgin Money London Marathon medal, or inside a Virgin Money heart – or both!

Four Days at the Expo. 8000+ consumer images captured. 9000+ downloads. 21,900+ visits to the Virgin Money landing page. 6500+ new email addresses gathered.

JEEP at Crufts

To promote their new range of dog-friendly vehicles, Jeep created an interactive stand at Crufts to celebrate their customers’ beloved pets.

We delivered a premium, interactive experience where owners posed for a photo with their dog in front of a Jeep backdrop. Their image was printed instantly onto a tote bag that they took home for free.


The Brief

Project: JEEP at Crufts – live for 4 days
Location:The National Exhibition Centre, Birmingham.
Aim: Promote the new range of dog-friendly Jeeps; celebrate dogs at the biggest dog show of the year; create and deliver 200 personalised tote bags per day.
Requirements: Concept development, production, project management, staffing.
Budget: £15-20k


Our Approach & Solution

Product / Service: Bespoke build with a customised version of our Mini Studio.
Turnaround: 3 weeks.

As dogs were the stars of the show, we gave them an A-list photographic experience. Using our Mini Studio, we created high-quality images with a live photographer, branded them with a Jeep overlay and printed them instantly onto a free tote bag to promote Jeep around the NEC. The images were also shared digitally with the help of our social sharing station.

The Results

The dogs posed on a turfed stage in front of a branded Jeep backdrop. Our photographer took a few images and sent them to the sharing station, where customers could sign up to Jeep’s mailing list and order their tote bag. The bags featured the guest’s choice of image with a Jeep overlay, and were printed and delivered within minutes.

Some of our favourite ‘pawtraits’

Over 200+ personalised tote bags created per day. 100% open rate for emails. 50% of customers opted-in to joining the mailing list.

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Indie Beauty Expo

Flowers, flowers and more flowers made for stunning images at this brand new beauty exhibition.

The Indie Beauty Expo debuted in October 2018 at the Old Truman Brewery in Shoreditch. Its organisers wanted some stunning content to help promote it, so JustPose was there to help them deliver.


The Brief

Project: Indie Beauty Expo Flower Wall
Location: Shoreditch, London.
Aim: Promote a new London exhibition with high quality content that influencers would be keen to share.
Requirements: Concept development, production, project management, staffing.
Budget: £3-5k


Our Approach & Solution

Product / Service: Mini Studio with live email sharing and customised prints.
Turnaround: 3 weeks.

The event organisers had already sourced and built the incredible floral installation that you see in these photos – so they needed a professional photo experience to do it justice.

The Results

Guests could choose to take away a print, or share their images live to their social feeds, or both. We sent the digital versions via a branded email with links to Instagram and other platforms, so that they could share from the comfort of their own device.

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Hunter at All Points East

A new, three-day festival – followed by a series of outdoor concerts – launched in Victoria Park, East London. Six days of fun and music split over two scorching weekends made it a summer event to remember.

As a brand synonymous with all things festival, Hunter jumped straight on board as a sponsor and commissioned us to create a unique and engaging photo experience.


The Brief

Project: Hunter x All Points East Festival
Location: Victoria Park, East London.
Aim: Drive brand engagement; present the new range; give customers a fun, immersive experience with great outputs.
Requirements: Concept development, production, project management, staffing.
Budget: £25k+


Our Approach & Solution

Product / Service deployed: Bespoke build with a customised version of our Mini Studio.

Since Hunter had already approached us with an idea, our job was to develop the concept and ultimately make it a reality. We provided an end to end service which included project and budget management, production, staffing and logistics. We liaised between multiple stakeholders including Hunter and the festival organiser.

Throughout the process, priority was given to the consumer journey, ensuring that Hunter products were available to sample and consumer data was captured, while still keeping the flow slick, enjoyable and suitable for the busy festival environment.

Mechanic: Guests bounced and posed mid-air (while optionally modelling an item from the Hunter festival range). Three different shots were captured by our photographer, the images were then stitched together into an animated GIF which was delivered instantly by email. CRM data was captured at the email entry stage.

The Result

Over 5000 consumer images captured. Impressive brand reach. Unanimously positive feedback from participants, Hunter and APE.

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Virgin Money Fundrsing Lounge 2018

JustPose has worked with the London Marathon’s headline sponsor since 2013, creating immersive photo experiences that celebrate runners and help them raise funds for their chosen charities. This post relates to the 2018 project, we’ve since worked on the 2019 project.

Each year, the Fundraising Lounge is open to up to the 80,000 runners, ahead of their big race. We’re there to capture their moment in the spotlight.


The Brief

Project: Virgin Money’s Fundraising Lounge
Location: ExCel, London
Aim: Help Virgin Money consumers and marathon runners feel valued; ensure a positive interaction with the brand; provide a photographic memento of the marathon experience; encourage social media coverage with given hashtags.
Requirements: Concept development, production, project management, staffing.
Budget: £15-20k


Our Approach & Solution

Product / Service: A custom build based on our Live Sharing using Ipads.
Turnaround: 8 weeks.

We work closely with RPM (Virgin Money’s experiential marketing agency) to create different activation areas each year. To date, these have included a giant medal, a greenscreen finish line and a ‘Sponsor Me’ frame.

4 days at the Expo. 37 hours live time. 8,536 photos captured. 1,577 GIFs created. 10,113 total outputs. 6,000 social shares. 33% social shares to Instagram. 60% Facebook posts.

ICC Cricket

The ICC Champions Trophy is a tournament for the eight top-ranked One Day International cricket teams from around the world.

In 2017, the tournament took place over 15 days right here in the UK, moving daily between London, Cardiff and Birmingham and attracting a diverse range of patriotic supporters of all ages.


The Brief

Project: ICC Champions Photo Booth #CT17
Location: London, Cardiff and Birmingham
Aim: Create a photo experience to draw in cricket fans and give them a souvenir to take home; enhance the spectator experience; generate content for social media.
Requirements: Concept development, production, project management, staffing.
Budget: £25k+


Our Approach & Solution

Product / Service: A custom build based on our Mini Studio.
Turnaround: 8 weeks.

To meet the brief, we created a bespoke photo activation that toured UK cricket grounds for almost three weeks. This is a great example of how special effects can be used to create surprise outputs that guests and fans love. It’s for reasons like this that JustPose is more than your average photo booth hire company – for us, it’s all about creating an experience that engages and inspires.

The Results

Photos were printed automatically and delivered straight to fans’ mobiles via a branded microsite that made sharing to social super easy. There was also an option to upload live via our social sharing software, that runs off an iPad.

5,821 individual photos shared via the ICC microsite. 6,000+ photos printed.

Headshots by Hired

Hired.com is an online recruiter that matches ‘outstanding people with the world’s most innovative companies’.

As sponsors of the first ever Techday London conference, the company wanted to engage with delegates and capture their data without it feeling too intrusive.


The Brief

Project: Headshots by Hired
Location: London
Aim: Engage with the audience of delegates; collect attendee data to augment Hired’s database.
Requirements: Concept development, production, project management, staffing.
Budget: Less than £5k.


Our Approach & Solution

Product / Service: Headshot Studio with Live Sharing and Data Capture.
Turnaround: 2 weeks.

You don’t get anything for nothing in this world, so Hired came up with the idea of swapping a professional headshot for an email address. The headshot had to be LinkedIn and Hired.com worthy, and the tech needed to facilitate live sharing and seamless data capture.

The Results

Over the 6 hours, we were live at the event, 240 headshots were snapped and 220 email addresses captured. Hired said;

“Thanks so much to you and the team! The setup looked great and data capture was really smooth, we had a consistent flow all day. We’ll definitely be in touch when we need something again.”

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