Bumble Member Dinner

Bumble is a dating and social app that’s location-based. It sets itself apart by, in straight matches, only allowing women to make the first move and contact a matched male user initially. The app believes this is a big shake-up of conventional dating dynamics.

It also helps those wanting to make friends or expand their social group, for example in a new town. There’s a lot to be said about this clever new dating app and so we were chuffed to be working with them.


The Brief

The brief was for a branded photo booth at an intimate dinner event, Bumble was looking for a photo experience which could encourage guests”make the first move”.

Project: Bumble Member Dinner
Location: St Leonards, London.
Aim: Encourage guests to ‘make the first move’ and promote bumble by wowing singletons with outputs they’d love to share.
Requirements: Software development, The Cabin, staffing.
Budget: £3k+


Our Approach & Solution

Product / Service: The Cabin customised with; Front Screen Takeover, Decals, Customised Printouts and a Branded Sharing email.
Turnaround: 2 weeks

We kept the experience intimate by using our Cabin Photo Booth (our take on a traditional booth where guests go in and draw a curtain) which suited the event perfectly. 

We customised the Cabin’s software so that when photos were printed, the printouts featured an “ice breaker”, which guests could use when “making the first move”. So by using the booth, guests not only took away a neat memento they’d associate with Bumble, they’d be helped out on their quest to interact with other members thanks to these little conversation starters.

The Results

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Prada Thunder Launch

A last-minute brief from a big brand looking for a premium photo experience to support an important, in-store promotion.

When Prada approached us to support them with a product launch, we had just a week to create a high end, in-store experience that would help them extend their brand reach.


The Brief

Project: Prada Thunder Launch
Location: Old Bond Street, London.
Aim: Encourage online sharing of brand and messaging; capture customer data.
Requirements: Concept development, production, project management, staffing.
Budget: £5-10k


Our Approach & Solution

Product / Service: The Open Air Booth with a custom printed backdrop, exterior branding and digital user experience which included digital props and branded live sharing.
Turnaround: 7 days.

With limited floor space in Prada’s store on Old Bond Street, we settled on the compact-but-oh-so-powerful Open Air Booth.

The Results

The booth captured single-shot stills that guests could print or download via a customised email, ready to share instantly to their social feeds.

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Virgin Money London Marathon 2019

The Virgin Money London Marathon Running Show is the UK’s biggest running expo, attracting over 80,000 visitors in the build-up to the 2019 race.

2019 marked JustPose’s sixth consecutive year working with Virgin Money to deliver photo experiences in their ‘Fundraising Lounge’ – a unique space dedicated to runners and their chosen charities.


The Brief

Project: Virgin Money Fundrasing Lounge – our sixth year!
Location: ExCel, London
Aim: Create two engaging photo experiences; manage high expected footfall; ensure smooth and seamless digital sharing to help runners mark the occasion and increase sponsorship.
Requirements: Concept development, production, project management, staffing.
Budget: £15k+


Our Approach & Solution

Product / Service: Two custom builds based on our Open Air booth.
Turnaround: 12 weeks.

Runners had the opportunity to take part in either or both of the photo experiences on offer. Each option provided digital images for guests to share instantly via a JustPose sharing station.

The Results

The super-flexible Open Air Booth was at the heart of each experience. Runners took their place on a podium and posed either with a giant Virgin Money London Marathon medal, or inside a Virgin Money heart – or both!

Four Days at the Expo. 8000+ consumer images captured. 9000+ downloads. 21,900+ visits to the Virgin Money landing page. 6500+ new email addresses gathered.

JEEP at Crufts

To promote their new range of dog-friendly vehicles, Jeep created an interactive stand at Crufts to celebrate their customers’ beloved pets.

We delivered a premium, interactive experience where owners posed for a photo with their dog in front of a Jeep backdrop. Their image was printed instantly onto a tote bag that they took home for free.


The Brief

Project: JEEP at Crufts – live for 4 days
Location:The National Exhibition Centre, Birmingham.
Aim: Promote the new range of dog-friendly Jeeps; celebrate dogs at the biggest dog show of the year; create and deliver 200 personalised tote bags per day.
Requirements: Concept development, production, project management, staffing.
Budget: £15-20k


Our Approach & Solution

Product / Service: Bespoke build with a customised version of our Mini Studio.
Turnaround: 3 weeks.

As dogs were the stars of the show, we gave them an A-list photographic experience. Using our Mini Studio, we created high-quality images with a live photographer, branded them with a Jeep overlay and printed them instantly onto a free tote bag to promote Jeep around the NEC. The images were also shared digitally with the help of our social sharing station.

The Results

The dogs posed on a turfed stage in front of a branded Jeep backdrop. Our photographer took a few images and sent them to the sharing station, where customers could sign up to Jeep’s mailing list and order their tote bag. The bags featured the guest’s choice of image with a Jeep overlay, and were printed and delivered within minutes.

Some of our favourite ‘pawtraits’

Over 200+ personalised tote bags created per day. 100% open rate for emails. 50% of customers opted-in to joining the mailing list.

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Disney x Hunter Mary Poppings Collaboration

To celebrate the launch of Mary Poppins Returns, starring Emily Blunt as the nation’s favourite nanny, British brand Hunter collaborated with Disney to create a range of Poppins-themed products.

When the collection launched, we set up an immersive photo experience for shoppers and fans, helping to bring the magical new designs to life.


The Brief

Project: Hunter x Disney Mary Poppins Collaboration
Location: Hunter Flagship Store, Regent Street, London.
Aim: Promote the new range, wow customers with outputs they’d love, grow mailing list.
Requirements: Concept development, production, project management, staffing.
Budget: £3-5k


Our Approach & Solution

Product / Service: Fully branded Open Air booth with customised backdrop branded User Interface and HTML Email.
Turnaround: 3 weeks

With space at a premium and a weekend on Regent Street in the run-up to Christmas certain to be busy, we kept the experience simple with our Open Air Booth in order to maximise interactions and reach.

Through the touch-screen, guests selected from a collection of filters and then posed against the Cherry Tree Lane backdrop. The booth snapped four images, each with a three-second countdown. The images were then stitched together into an animated GIF.

The Results

Over 100 GIFs created per day. 100% open rate for emails. 70% of customers opted-in to joining the mailing list.

Hunter’s UK & EMEA Marketing said:

“A HUGE thank you for all your help over the past couple of weeks. Your team is great and we were really impressed by all of the creative. Thank you very much again.”

 

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Virgin Money Fundrsing Lounge 2018

JustPose has worked with the London Marathon’s headline sponsor since 2013, creating immersive photo experiences that celebrate runners and help them raise funds for their chosen charities. This post relates to the 2018 project, we’ve since worked on the 2019 project.

Each year, the Fundraising Lounge is open to up to the 80,000 runners, ahead of their big race. We’re there to capture their moment in the spotlight.


The Brief

Project: Virgin Money’s Fundraising Lounge
Location: ExCel, London
Aim: Help Virgin Money consumers and marathon runners feel valued; ensure a positive interaction with the brand; provide a photographic memento of the marathon experience; encourage social media coverage with given hashtags.
Requirements: Concept development, production, project management, staffing.
Budget: £15-20k


Our Approach & Solution

Product / Service: A custom build based on our Live Sharing using Ipads.
Turnaround: 8 weeks.

We work closely with RPM (Virgin Money’s experiential marketing agency) to create different activation areas each year. To date, these have included a giant medal, a greenscreen finish line and a ‘Sponsor Me’ frame.

4 days at the Expo. 37 hours live time. 8,536 photos captured. 1,577 GIFs created. 10,113 total outputs. 6,000 social shares. 33% social shares to Instagram. 60% Facebook posts.

ITV2’s ‘Survival of the Fittest’ Launch

In 2018, we worked with ITV2 on the launch promotion for their new reality show, Survival of the Fittest. We set up camp at London’s busy Westfield Shopping Centre with a photo activation that centred on a full-size Jeep Wrangler.


The Brief

Project: ITV2’s ‘Survival of the Fittest’ Launch Promotion
Location: Westfield Shopping Centre, London
Aim: Raise awareness of the new series; surprise and delight viewers.
Requirements: Concept development, production, project management, staffing.
Budget: £10-15k


Our Approach & Solution

Product / Service: A custom build based on our Open Air booth.
Turnaround: 4 weeks.

Our creative team designed an immersive experience that was tailored for speed and efficiency to cope with high levels of footfall. We worked with Jeep to modify the car to the perfect spec, and then placed it in front of a specially constructed photo booth that would capture all the action from the right height.

The Results

Boomerangs were instantly shareable. Guests tapped in their mobile number to receive a branded microsite link, which allowed them to share seamlessly from their own device.

586 boomerangs and 612 photos in 14 hours – that’s 1-2 every minute.

ICC Cricket

The ICC Champions Trophy is a tournament for the eight top-ranked One Day International cricket teams from around the world.

In 2017, the tournament took place over 15 days right here in the UK, moving daily between London, Cardiff and Birmingham and attracting a diverse range of patriotic supporters of all ages.


The Brief

Project: ICC Champions Photo Booth #CT17
Location: London, Cardiff and Birmingham
Aim: Create a photo experience to draw in cricket fans and give them a souvenir to take home; enhance the spectator experience; generate content for social media.
Requirements: Concept development, production, project management, staffing.
Budget: £25k+


Our Approach & Solution

Product / Service: A custom build based on our Mini Studio.
Turnaround: 8 weeks.

To meet the brief, we created a bespoke photo activation that toured UK cricket grounds for almost three weeks. This is a great example of how special effects can be used to create surprise outputs that guests and fans love. It’s for reasons like this that JustPose is more than your average photo booth hire company – for us, it’s all about creating an experience that engages and inspires.

The Results

Photos were printed automatically and delivered straight to fans’ mobiles via a branded microsite that made sharing to social super easy. There was also an option to upload live via our social sharing software, that runs off an iPad.

5,821 individual photos shared via the ICC microsite. 6,000+ photos printed.

Headshots by Hired

Hired.com is an online recruiter that matches ‘outstanding people with the world’s most innovative companies’.

As sponsors of the first ever Techday London conference, the company wanted to engage with delegates and capture their data without it feeling too intrusive.


The Brief

Project: Headshots by Hired
Location: London
Aim: Engage with the audience of delegates; collect attendee data to augment Hired’s database.
Requirements: Concept development, production, project management, staffing.
Budget: Less than £5k.


Our Approach & Solution

Product / Service: Headshot Studio with Live Sharing and Data Capture.
Turnaround: 2 weeks.

You don’t get anything for nothing in this world, so Hired came up with the idea of swapping a professional headshot for an email address. The headshot had to be LinkedIn and Hired.com worthy, and the tech needed to facilitate live sharing and seamless data capture.

The Results

Over the 6 hours, we were live at the event, 240 headshots were snapped and 220 email addresses captured. Hired said;

“Thanks so much to you and the team! The setup looked great and data capture was really smooth, we had a consistent flow all day. We’ll definitely be in touch when we need something again.”

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