Bumble Member Dinner

Bumble is a dating and social app that’s location-based. It sets itself apart by, in straight matches, only allowing women to make the first move and contact a matched male user initially. The app believes this is a big shake-up of conventional dating dynamics.

It also helps those wanting to make friends or expand their social group, for example in a new town. There’s a lot to be said about this clever new dating app and so we were chuffed to be working with them.


The Brief

The brief was for a branded photo booth at an intimate dinner event, Bumble was looking for a photo experience which could encourage guests”make the first move”.

Project: Bumble Member Dinner
Location: St Leonards, London.
Aim: Encourage guests to ‘make the first move’ and promote bumble by wowing singletons with outputs they’d love to share.
Requirements: Software development, The Cabin, staffing.
Budget: £3k+


Our Approach & Solution

Product / Service: The Cabin customised with; Front Screen Takeover, Decals, Customised Printouts and a Branded Sharing email.
Turnaround: 2 weeks

We kept the experience intimate by using our Cabin Photo Booth (our take on a traditional booth where guests go in and draw a curtain) which suited the event perfectly. 

We customised the Cabin’s software so that when photos were printed, the printouts featured an “ice breaker”, which guests could use when “making the first move”. So by using the booth, guests not only took away a neat memento they’d associate with Bumble, they’d be helped out on their quest to interact with other members thanks to these little conversation starters.

The Results

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Prada Thunder Launch

A last-minute brief from a big brand looking for a premium photo experience to support an important, in-store promotion.

When Prada approached us to support them with a product launch, we had just a week to create a high end, in-store experience that would help them extend their brand reach.


The Brief

Project: Prada Thunder Launch
Location: Old Bond Street, London.
Aim: Encourage online sharing of brand and messaging; capture customer data.
Requirements: Concept development, production, project management, staffing.
Budget: £5-10k


Our Approach & Solution

Product / Service: The Open Air Booth with a custom printed backdrop, exterior branding and digital user experience which included digital props and branded live sharing.
Turnaround: 7 days.

With limited floor space in Prada’s store on Old Bond Street, we settled on the compact-but-oh-so-powerful Open Air Booth.

The Results

The booth captured single-shot stills that guests could print or download via a customised email, ready to share instantly to their social feeds.

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7 Photo Booth Essentials for a Brilliant Brand Activation

So, you’ve been asked to find a photo booth for a brand activation. There are a few to choose from, aren’t there? Will you keep it simple with a traditional Cabin? Go for something a bit fancier that creates GIFs? Or perhaps you need a video booth? What about social sharing? And how are you going to get your audience to take part in the first place?

As you’re probably discovering, there’s much more to a successful photo experience and brand activation than ‘just a photo booth’.

‘Just a photo booth’ works if it’s your friend’s 30th and you want a few fun snaps to stick on your fridge; but when your marketing plan hinges on a successful brand activation – one that draws customers in and gets them talking about your brand – you’ll need to plan a bit more carefully.

The good news is, none of this is rocket science. The even better news is, our Photo Booth Hire in London is just scratching the surface of what we do, we’ve been running photo experiences for big brands for years… and we don’t mind sharing our secrets on brand activation!

There are seven essentials to consider when planning a photo marketing event or brand activation. Cover these off and your project will be so much more than ‘just a photo booth.

1. Be in the right place, at the right time

Deciding where to install your photo experience is key.

Who are the people you want to target? Where do they spend their time and when is the best moment to catch them?

If your marketing goals include driving in-store footfall, you might install your booth outside so that people spot it as they pass. If it’s all about awareness and reach, consider a location where your potential audience gathers – like a railway station.

When the cult American TV series, Family Guy, moved to ITV, we set up a photo experience right in the middle of Waterloo station. With 250,000 people passing through every day, it was a great location for spreading the word.

2. For brand activations, you need to catch their eye with something clever & creative

Photo booths are so common these days that people are unlikely to stop unless there’s something that really catches their attention.

Think about how you can use your brand’s creative throughout the entire photo experience. In most cases, your photo booth provider will offer a branded backdrop, branded prints or digital images and branded skins for the booth itself (if they don’t, find another provider).

Customisation can go even further to ensure that your creative and messaging come through at every touch point. With JustPose, you can customise the user interface of each of our photo booths and experiences so that participants never exit the brand experience.

Our final trick here is to think in four dimensions, rather than two. What are your brand values? What does your company stand for? How can you make this come across in your photo experience?

When we built a photo activation for Hunter at the All Points East festival, we developed a unique, 4D experience that made the most of the brand’s festival associations and gave customers a superb output to share.

3. Bring them in with brand ambassadors

A good brand ambassador won’t just wear your t-shirt, they’ll bring your brand activation to life.

Many of the team we use on a regular basis are off-duty actors – and there’s a good reason for that! They aren’t shy, they love performing and they’re good at learning lines (*talking about your brand*).

Brand ambassadors, booth butlers, or whatever you want to call them know how to get the best group shots; are well practised in putting people at ease; keep the energy up and – most importantly – show participants how to share their photos on social media.

They make the difference between a photo booth that stays empty all day and a queue that forms around the block (see below for more of our thoughts on queues!) – so don’t dismiss them as an extra cost that you can manage without.

4. Harness the power of a queue to fuel your brand activation

Ooohhh, we love a queue! If you can get one started, it will only grow longer – it’s like photo marketing magic.

Queues are created by a combination of points 1, 2 and 3 above: lots of people in the right place, creative that catches their attention, and brand ambassadors that are good with a crowd.

There’s a bit of a balance to strike between a buzzy, fast-moving queue and a longer-than-acceptable wait. No matter what you’re offering, if your audience gets bored or fed up you’ve lost them.

That’s where incentive and simplicity come in…. so read on!

5. Show them what’s in it for them

Even your most devoted fans won’t queue for a photo experience if they don’t see a personal benefit.

It could be as simple as getting a photo or a GIF that makes them look cool on social (come on, we all do it); but if your brand is not quite up there, or you don’t have the budget for high-spec tech, you might want to underpin your experience with a giveaway or an incentive.

Our photo booth software can be set up to offer competitions, vouchers and lotteries (such as randomised discounts or prizes), or we can add the facility to create a tangible giveaway.

Check out our projects with Jeep at Crufts (where we captured doggy portraits and turned them into free tote bags for their owners) and Hired.com (where guests received a professional headshot in return for submitting their email data).

Sometimes, it’s simply the activation itself that is the incentive. For the Virgin Money London Marathon, we captured thousands of runners’ photos as they came to collect their race packs the day before – giving them the perfect shot to help them with fundraising.

6. Keep it quick and simple

Once you’ve got your audience into your photo booth, keep things nice and simple. An overly-complicated experience will switch people off.

Make the instructions on the user interface clear and easy to read, and don’t make your guests hang around in awkward poses – that’s just embarrassing for everyone. Your brand ambassadors are a great asset when it comes to choreographing group shots and ensuring people understand what they need to do to get a great photo.

Take the shots quickly, then make it super easy for them to get hold of their image, GIF or video. We like to send ours instantly to guests’ own mobiles, in a branded email, so that they can share them online from a device that they are familiar with.

Which leads us on to sharing….

7. Make sharing easy

If you want your participants to share your message on social, your outputs need to be share-worthy and the experience needs to excite them. Hopefully, if you’ve followed steps 1 – 6, you’ve got that nailed.

Don’t let your brand activation fall at the final hurdle by making the social sharing process convoluted. JustPose guests can share to social in three clicks: 1) by opening the branded email we send them, 2) by downloading the optimised image or GIF to their phone, and 3) by posting it on their social feeds of choice.

Everyone loves the comfort of their own device. Imagine asking an iPhone user to share something via an Android interface – if it’s not intuitive, they’ll give up… and you’ll miss an opportunity to extend your brand’s reach.

So there you have it: 7 sure-fire ways to make your photo marketing event a success. Good luck!… and if you’d like any further advice brand activation then do not hesitate to get in touch!

Virgin Money London Marathon 2019

The Virgin Money London Marathon Running Show is the UK’s biggest running expo, attracting over 80,000 visitors in the build-up to the 2019 race.

2019 marked JustPose’s sixth consecutive year working with Virgin Money to deliver photo experiences in their ‘Fundraising Lounge’ – a unique space dedicated to runners and their chosen charities.


The Brief

Project: Virgin Money Fundrasing Lounge – our sixth year!
Location: ExCel, London
Aim: Create two engaging photo experiences; manage high expected footfall; ensure smooth and seamless digital sharing to help runners mark the occasion and increase sponsorship.
Requirements: Concept development, production, project management, staffing.
Budget: £15k+


Our Approach & Solution

Product / Service: Two custom builds based on our Open Air booth.
Turnaround: 12 weeks.

Runners had the opportunity to take part in either or both of the photo experiences on offer. Each option provided digital images for guests to share instantly via a JustPose sharing station.

The Results

The super-flexible Open Air Booth was at the heart of each experience. Runners took their place on a podium and posed either with a giant Virgin Money London Marathon medal, or inside a Virgin Money heart – or both!

Four Days at the Expo. 8000+ consumer images captured. 9000+ downloads. 21,900+ visits to the Virgin Money landing page. 6500+ new email addresses gathered.

JEEP at Crufts

To promote their new range of dog-friendly vehicles, Jeep created an interactive stand at Crufts to celebrate their customers’ beloved pets.

We delivered a premium, interactive experience where owners posed for a photo with their dog in front of a Jeep backdrop. Their image was printed instantly onto a tote bag that they took home for free.


The Brief

Project: JEEP at Crufts – live for 4 days
Location:The National Exhibition Centre, Birmingham.
Aim: Promote the new range of dog-friendly Jeeps; celebrate dogs at the biggest dog show of the year; create and deliver 200 personalised tote bags per day.
Requirements: Concept development, production, project management, staffing.
Budget: £15-20k


Our Approach & Solution

Product / Service: Bespoke build with a customised version of our Mini Studio.
Turnaround: 3 weeks.

As dogs were the stars of the show, we gave them an A-list photographic experience. Using our Mini Studio, we created high-quality images with a live photographer, branded them with a Jeep overlay and printed them instantly onto a free tote bag to promote Jeep around the NEC. The images were also shared digitally with the help of our social sharing station.

The Results

The dogs posed on a turfed stage in front of a branded Jeep backdrop. Our photographer took a few images and sent them to the sharing station, where customers could sign up to Jeep’s mailing list and order their tote bag. The bags featured the guest’s choice of image with a Jeep overlay, and were printed and delivered within minutes.

Some of our favourite ‘pawtraits’

Over 200+ personalised tote bags created per day. 100% open rate for emails. 50% of customers opted-in to joining the mailing list.

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Disney x Hunter Mary Poppings Collaboration

To celebrate the launch of Mary Poppins Returns, starring Emily Blunt as the nation’s favourite nanny, British brand Hunter collaborated with Disney to create a range of Poppins-themed products.

When the collection launched, we set up an immersive photo experience for shoppers and fans, helping to bring the magical new designs to life.


The Brief

Project: Hunter x Disney Mary Poppins Collaboration
Location: Hunter Flagship Store, Regent Street, London.
Aim: Promote the new range, wow customers with outputs they’d love, grow mailing list.
Requirements: Concept development, production, project management, staffing.
Budget: £3-5k


Our Approach & Solution

Product / Service: Fully branded Open Air booth with customised backdrop branded User Interface and HTML Email.
Turnaround: 3 weeks

With space at a premium and a weekend on Regent Street in the run-up to Christmas certain to be busy, we kept the experience simple with our Open Air Booth in order to maximise interactions and reach.

Through the touch-screen, guests selected from a collection of filters and then posed against the Cherry Tree Lane backdrop. The booth snapped four images, each with a three-second countdown. The images were then stitched together into an animated GIF.

The Results

Over 100 GIFs created per day. 100% open rate for emails. 70% of customers opted-in to joining the mailing list.

Hunter’s UK & EMEA Marketing said:

“A HUGE thank you for all your help over the past couple of weeks. Your team is great and we were really impressed by all of the creative. Thank you very much again.”

 

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Hunter at All Points East

A new, three-day festival – followed by a series of outdoor concerts – launched in Victoria Park, East London. Six days of fun and music split over two scorching weekends made it a summer event to remember.

As a brand synonymous with all things festival, Hunter jumped straight on board as a sponsor and commissioned us to create a unique and engaging photo experience.


The Brief

Project: Hunter x All Points East Festival
Location: Victoria Park, East London.
Aim: Drive brand engagement; present the new range; give customers a fun, immersive experience with great outputs.
Requirements: Concept development, production, project management, staffing.
Budget: £25k+


Our Approach & Solution

Product / Service deployed: Bespoke build with a customised version of our Mini Studio.

Since Hunter had already approached us with an idea, our job was to develop the concept and ultimately make it a reality. We provided an end to end service which included project and budget management, production, staffing and logistics. We liaised between multiple stakeholders including Hunter and the festival organiser.

Throughout the process, priority was given to the consumer journey, ensuring that Hunter products were available to sample and consumer data was captured, while still keeping the flow slick, enjoyable and suitable for the busy festival environment.

Mechanic: Guests bounced and posed mid-air (while optionally modelling an item from the Hunter festival range). Three different shots were captured by our photographer, the images were then stitched together into an animated GIF which was delivered instantly by email. CRM data was captured at the email entry stage.

The Result

Over 5000 consumer images captured. Impressive brand reach. Unanimously positive feedback from participants, Hunter and APE.

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Virgin Money Fundrsing Lounge 2018

JustPose has worked with the London Marathon’s headline sponsor since 2013, creating immersive photo experiences that celebrate runners and help them raise funds for their chosen charities. This post relates to the 2018 project, we’ve since worked on the 2019 project.

Each year, the Fundraising Lounge is open to up to the 80,000 runners, ahead of their big race. We’re there to capture their moment in the spotlight.


The Brief

Project: Virgin Money’s Fundraising Lounge
Location: ExCel, London
Aim: Help Virgin Money consumers and marathon runners feel valued; ensure a positive interaction with the brand; provide a photographic memento of the marathon experience; encourage social media coverage with given hashtags.
Requirements: Concept development, production, project management, staffing.
Budget: £15-20k


Our Approach & Solution

Product / Service: A custom build based on our Live Sharing using Ipads.
Turnaround: 8 weeks.

We work closely with RPM (Virgin Money’s experiential marketing agency) to create different activation areas each year. To date, these have included a giant medal, a greenscreen finish line and a ‘Sponsor Me’ frame.

4 days at the Expo. 37 hours live time. 8,536 photos captured. 1,577 GIFs created. 10,113 total outputs. 6,000 social shares. 33% social shares to Instagram. 60% Facebook posts.

ITV2’s ‘Survival of the Fittest’ Launch

In 2018, we worked with ITV2 on the launch promotion for their new reality show, Survival of the Fittest. We set up camp at London’s busy Westfield Shopping Centre with a photo activation that centred on a full-size Jeep Wrangler.


The Brief

Project: ITV2’s ‘Survival of the Fittest’ Launch Promotion
Location: Westfield Shopping Centre, London
Aim: Raise awareness of the new series; surprise and delight viewers.
Requirements: Concept development, production, project management, staffing.
Budget: £10-15k


Our Approach & Solution

Product / Service: A custom build based on our Open Air booth.
Turnaround: 4 weeks.

Our creative team designed an immersive experience that was tailored for speed and efficiency to cope with high levels of footfall. We worked with Jeep to modify the car to the perfect spec, and then placed it in front of a specially constructed photo booth that would capture all the action from the right height.

The Results

Boomerangs were instantly shareable. Guests tapped in their mobile number to receive a branded microsite link, which allowed them to share seamlessly from their own device.

586 boomerangs and 612 photos in 14 hours – that’s 1-2 every minute.

ICC Cricket

The ICC Champions Trophy is a tournament for the eight top-ranked One Day International cricket teams from around the world.

In 2017, the tournament took place over 15 days right here in the UK, moving daily between London, Cardiff and Birmingham and attracting a diverse range of patriotic supporters of all ages.


The Brief

Project: ICC Champions Photo Booth #CT17
Location: London, Cardiff and Birmingham
Aim: Create a photo experience to draw in cricket fans and give them a souvenir to take home; enhance the spectator experience; generate content for social media.
Requirements: Concept development, production, project management, staffing.
Budget: £25k+


Our Approach & Solution

Product / Service: A custom build based on our Mini Studio.
Turnaround: 8 weeks.

To meet the brief, we created a bespoke photo activation that toured UK cricket grounds for almost three weeks. This is a great example of how special effects can be used to create surprise outputs that guests and fans love. It’s for reasons like this that JustPose is more than your average photo booth hire company – for us, it’s all about creating an experience that engages and inspires.

The Results

Photos were printed automatically and delivered straight to fans’ mobiles via a branded microsite that made sharing to social super easy. There was also an option to upload live via our social sharing software, that runs off an iPad.

5,821 individual photos shared via the ICC microsite. 6,000+ photos printed.

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