Virgin Money London Marathon 2019

Virgin Money London Marathon 2019

The Virgin Money London Marathon Running Show is the UK’s biggest running expo, attracting over 80,000 visitors in the build-up to the 2019 race.

2019 marked JustPose’s sixth consecutive year working with Virgin Money to deliver photo experiences in their ‘Fundraising Lounge’ – a unique space dedicated to runners and their chosen charities.


The Brief

Project: Virgin Money Fundrasing Lounge – our sixth year!
Location: ExCel, London
Aim: Create two engaging photo experiences; manage high expected footfall; ensure smooth and seamless digital sharing to help runners mark the occasion and increase sponsorship.
Requirements: Concept development, production, project management, staffing.
Budget: £15k+


Our Approach & Solution

Product / Service: Two custom builds based on our Open Air booth.
Turnaround: 12 weeks.

Runners had the opportunity to take part in either or both of the photo experiences on offer. Each option provided digital images for guests to share instantly via a JustPose sharing station.

The Results

The super-flexible Open Air Booth was at the heart of each experience. Runners took their place on a podium and posed either with a giant Virgin Money London Marathon medal, or inside a Virgin Money heart – or both!

Four Days at the Expo. 8000+ consumer images captured. 9000+ downloads. 21,900+ visits to the Virgin Money landing page. 6500+ new email addresses gathered.

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