ITV2’s ‘Survival of the Fittest’ Launch

ITV2’s ‘Survival of the Fittest’ Launch

In 2018, we worked with ITV2 on the launch promotion for their new reality show, Survival of the Fittest. We set up camp at London’s busy Westfield Shopping Centre with a photo activation that centred on a full-size Jeep Wrangler.


The Brief

Project: ITV2’s ‘Survival of the Fittest’ Launch Promotion
Location: Westfield Shopping Centre, London
Aim: Raise awareness of the new series; surprise and delight viewers.
Requirements: Concept development, production, project management, staffing.
Budget: £10-15k


Our Approach & Solution

Product / Service: A custom build based on our Open Air booth.
Turnaround: 4 weeks.

Our creative team designed an immersive experience that was tailored for speed and efficiency to cope with high levels of footfall. We worked with Jeep to modify the car to the perfect spec, and then placed it in front of a specially constructed photo booth that would capture all the action from the right height.

The Results

Boomerangs were instantly shareable. Guests tapped in their mobile number to receive a branded microsite link, which allowed them to share seamlessly from their own device.

586 boomerangs and 612 photos in 14 hours – that’s 1-2 every minute.

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