Gleam Futures x Instagram

Gleam Futures x Instagram

Super share-worthy content for a crowd of online influencers? This project was right up our street.

So when the team at Instagram saw the blooming marvellous images we captured at the Indie Beauty Expo, they called us in at the 11th hour to build a similar set-up for Gleam Futures’ summer party.


The Brief

Project: Gleam Future’s Summer Party, supported by Instagram.
Location: Shoreditch Gardens, London.
Aim: Encourage influencers to post more to Instagram Stories with high quality, fun and engaging content.
Requirements: Concept development, production, project management, staffing.
Budget: £5-10k

Our Approach & Solution

Product / Service: The Open Air Booth with a stunning floral set and additional studio lighting.
Turnaround: A few days(!).

Gleam Futures is a company that manages influencer talent. For their summer party in June 2019, they asked Instagram to come in and support them by offering guests a treat in the form of a beautiful, share-worthy photo opportunity.

The Results

GIFs were sent instantly from the booth to guests’ mobiles via email, with social sharing links that made it easy for them to post their content straight to Instagram.

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