JEEP at Crufts

To promote their new range of dog-friendly vehicles, Jeep created an interactive stand at Crufts to celebrate their customers’ beloved pets.

We delivered a premium, interactive experience where owners posed for a photo with their dog in front of a Jeep backdrop. Their image was printed instantly onto a tote bag that they took home for free.


The Brief

Project: JEEP at Crufts – live for 4 days
Location:The National Exhibition Centre, Birmingham.
Aim: Promote the new range of dog-friendly Jeeps; celebrate dogs at the biggest dog show of the year; create and deliver 200 personalised tote bags per day.
Requirements: Concept development, production, project management, staffing.
Budget: £15-20k


Our Approach & Solution

Product / Service: Bespoke build with a customised version of our Mini Studio.
Turnaround: 3 weeks.

As dogs were the stars of the show, we gave them an A-list photographic experience. Using our Mini Studio, we created high-quality images with a live photographer, branded them with a Jeep overlay and printed them instantly onto a free tote bag to promote Jeep around the NEC. The images were also shared digitally with the help of our social sharing station.

The Results

The dogs posed on a turfed stage in front of a branded Jeep backdrop. Our photographer took a few images and sent them to the sharing station, where customers could sign up to Jeep’s mailing list and order their tote bag. The bags featured the guest’s choice of image with a Jeep overlay, and were printed and delivered within minutes.

Some of our favourite ‘pawtraits’

Over 200+ personalised tote bags created per day. 100% open rate for emails. 50% of customers opted-in to joining the mailing list.

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