Mr Porter Portraits

The Brief

Project: Mr Porter’s Christmas Party.
Location: Mayfair, London.
Aim: Festive fun, with a souvenir for guests to take home and some share-worthy content for social.
Requirements: Concept development, production, staffing.
Budget: £3-5k


Our Approach & Solution

Product / Service: A custom build based on our Open Air.
Turnaround: 3 weeks.

Our client, the online men’s retailer Mr Porter, got us thinking inside the box for a festive photo experience at their Christmas party. We transformed a corner of a pub in Mayfair into a mid-century sitting room complete with velvet sofa, Christmas tree and retro TV set.

The Results

Guests loved the retro feel of the entire experience, so GIFs and other 21st Century gizmos felt out of place. We stuck to good old-fashioned prints, but we also sent them an email so they could download and share a digital version.

Disney x Hunter Mary Poppings Collaboration

To celebrate the launch of Mary Poppins Returns, starring Emily Blunt as the nation’s favourite nanny, British brand Hunter collaborated with Disney to create a range of Poppins-themed products.

When the collection launched, we set up an immersive photo experience for shoppers and fans, helping to bring the magical new designs to life.


The Brief

Project: Hunter x Disney Mary Poppins Collaboration
Location: Hunter Flagship Store, Regent Street, London.
Aim: Promote the new range, wow customers with outputs they’d love, grow mailing list.
Requirements: Concept development, production, project management, staffing.
Budget: £3-5k


Our Approach & Solution

Product / Service: Fully branded Open Air booth with customised backdrop branded User Interface and HTML Email.
Turnaround: 3 weeks

With space at a premium and a weekend on Regent Street in the run-up to Christmas certain to be busy, we kept the experience simple with our Open Air Booth in order to maximise interactions and reach.

Through the touch-screen, guests selected from a collection of filters and then posed against the Cherry Tree Lane backdrop. The booth snapped four images, each with a three-second countdown. The images were then stitched together into an animated GIF.

The Results

Over 100 GIFs created per day. 100% open rate for emails. 70% of customers opted-in to joining the mailing list.

Hunter’s UK & EMEA Marketing said:

“A HUGE thank you for all your help over the past couple of weeks. Your team is great and we were really impressed by all of the creative. Thank you very much again.”

 

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