A new, three-day festival – followed by a series of outdoor concerts – launched in Victoria Park, East London. Six days of fun and music split over two scorching weekends made it a summer event to remember.
As a brand synonymous with all things festival, Hunter jumped straight on board as a sponsor and commissioned us to create a unique and engaging photo experience.
Project: Hunter x All Points East Festival
Location: Victoria Park, East London.
Aim: Drive brand engagement; present the new range; give customers a fun, immersive experience with great outputs.
Requirements: Concept development, production, project management, staffing.
Our Approach & Solution
Product / Service deployed: Bespoke build with a customised version of our Mini Studio.
Since Hunter had already approached us with an idea, our job was to develop the concept and ultimately make it a reality. We provided an end to end service which included project and budget management, production, staffing and logistics. We liaised between multiple stakeholders including Hunter and the festival organiser.
Throughout the process, priority was given to the consumer journey, ensuring that Hunter products were available to sample and consumer data was captured, while still keeping the flow slick, enjoyable and suitable for the busy festival environment.
Mechanic: Guests bounced and posed mid-air (while optionally modelling an item from the Hunter festival range). Three different shots were captured by our photographer, the images were then stitched together into an animated GIF which was delivered instantly by email. CRM data was captured at the email entry stage.
Over 5000 consumer images captured. Impressive brand reach. Unanimously positive feedback from participants, Hunter and APE.