ICC Cricket

The ICC Champions Trophy is a tournament for the eight top-ranked One Day International cricket teams from around the world.

In 2017, the tournament took place over 15 days right here in the UK, moving daily between London, Cardiff and Birmingham and attracting a diverse range of patriotic supporters of all ages.


The Brief

Project: ICC Champions Photo Booth #CT17
Location: London, Cardiff and Birmingham
Aim: Create a photo experience to draw in cricket fans and give them a souvenir to take home; enhance the spectator experience; generate content for social media.
Requirements: Concept development, production, project management, staffing.
Budget: £25k+


Our Approach & Solution

Product / Service: A custom build based on our Mini Studio.
Turnaround: 8 weeks.

To meet the brief, we created a bespoke photo activation that toured UK cricket grounds for almost three weeks. This is a great example of how special effects can be used to create surprise outputs that guests and fans love. It’s for reasons like this that JustPose is more than your average photo booth hire company – for us, it’s all about creating an experience that engages and inspires.

The Results

Photos were printed automatically and delivered straight to fans’ mobiles via a branded microsite that made sharing to social super easy. There was also an option to upload live via our social sharing software, that runs off an iPad.

5,821 individual photos shared via the ICC microsite. 6,000+ photos printed.

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